The major label signals more expansion to come on the continent in 2021.
Universal Music Group has promoted Sipho Dlamini to a CEO role over the label’s operations in South Africa and Sub-Saharan Africa, as part of a wider strategic expansion of its Africa leadership team.
Dlamini, 46, who formerly served as managing director over the African territories, will continue to oversee Universal’s operations within English-speaking Africa from Johannesburg. In his new role, which he assumes effective immediately, Dlamini will continue to work closely with Adam Granite, UMG’s evp, market development, to identify opportunities for artists signed to Universal Music Africa to reach audiences around the world.
As part of the strategic expansion announced on Monday (Jan. 4), Universal also appointed Elouise Kelly as chief operating officer, Universal Music South Africa and Sub-Saharan Africa. Kelly joins UMG from advertising and media agency Ogilvy, where she was managing director for South Africa. And UMG named Chinedu Okeke as managing director for Universal Music Nigeria. Okeke, who is based in Lagos, will lead the development and expansion of UMG’s Nigeria operations, and other English-speaking markets in West Africa. He joined Universal from the live-music industry, where he founded Eclipse Live, a live entertainment company focused on affordable live entertainment for African youth.