The single is set to appear on Royal’s self-titled sophomore album.
Reggae star Jesse Royal has teamed up with dancehall king Vybz Kartel for his latest single, “Rich Forever.” Over bouncing, roots reggae production, Royal contemplates the true meaning of wealth outside of material goods, instead connecting the idea of riches to hard work and faith.
In the Xtreme Arts-directed clip, Royal spreads the wealth to those around him, much like Greek mythology’s King Midas. Shot in the lush hills of Kingston, fellow stars Popcaan and Protoje make appearances alongside an animated cameo for Vybz Kartel’s verse. “Midas touch is simply uplifting someone’s life with a single touch. Everyone deserves to look and feel like they are the best at their job or who they are as a person,” the director explained about the video. “We all are rich in some way, not just money but mostly, in love,” Royal went on to add. “We refuse to omit the glory which is a huge part of our story. This is all about the restoration of dignity and our true identity.”
The single is set to appear on Royal’s upcoming sophomore album Royal, set to drop on June 11 via Easy Star Records.