Beyonce And Jay-Z Are Giving Away Free Tickets For Life – But There Is a Catch

Fans have the chance to win a pair of tickets annually for 30 years if they adopt a vegan diet for a month.

Beyonce and Jay-Z have launched a contest to give a lucky winner a lifetime of free tickets to their concerts – but there’s a catch.

In exchange, the superstar duo are urging fans to adopt a vegan diet for a month – hot on the heels of Veganuary.

The Lemonade singer announced the competition to her 123 million followers on Instagram, which will see one fan chosen at random to win a pair of tickets annually for 30 years.

It is estimated that the prize has a retail value of $12,000 (£9,160).

Beyonce told her followers that the contest is to support the Greenprint Project, which promotes the adoption of a full or partially vegan diet.

The organisation argues that switching to plant-based meals can have a positive impact on the environment – reducing carbon emissions, saving water, and conserving resources.

It was founded by Marcos Borges – Beyonce’s personal trainer.