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UK Primark’s New Model Is Representing

Each One Teach One

Fashion News

UK Primark’s New Model Is Representing


We know the modeling world is in dire need of some diversity. Some brands try harder than others to be inclusive and include even the youngest models of diverse backgrounds, disabilities, and faiths.

Mum Gabrielle Louise was absolutely stoked when her wee baby Jeremiah, nine months, was chosen to front Primark’s autumn and winter range. Not only was it a proud moment for her family, but it was also a win for dark skin representation too, she said. People are loving the gorgeous pics of Jeremiah.

Mum Gabrielle with Jeremiah (Picture: Primark/https://www.mellzphotography.co.uk) ‘I think diversity is important in modeling as I don’t think there is much representation of dark-skinned people,’ Gabrielle told Metro.co.uk ‘Jeremiah is from Nigerian and Ghanaian descent and I got him into modeling by signing him up to an agency.

‘My son is quite rare as he has dark skin and I really wanted people to know you can be dark but still so beautiful. (Picture: Gabrielle Louise) His picture is currently going viral on Twitter and the comments have been overwhelming and they remind me how hard it was to be dark skinned growing up but now people really appreciate it.’ ‘I really want him to progress with modelling and do more things with brands to represent dark skin culture.’ MORE: FASHION