This British Rapper’s Video Dedicated To Black Women Is Being Praised For Its Empowering Message
Ghetts, a UK rapper whose music video for his song “Black Rose” has been described as “an absolute masterpiece”.
The single is the lead track from his latest album “Ghetto Gospel: The New Testament” and is winning fans for its powerful message against colorism in the black community.
It’s not just the video people love, but the lyrics too. It also features vocals from the artist and musician Kojey Radical who sings the chorus: “And they say sticks don’t break no bones but their words might still hit home”.
The video, directed by female director Netti Hurley, opens with the rapper’s young daughter asking, “Daddy, how come there’s no dolls that look like me in the shop?”
— GHETTS (@THEREALGHETTS) 6 September 2018
Speaking to BuzzFeed News at the Rated Awards, Ghetts, real name Justin Clarke, said: “To be fair, it wasn’t something I thought out. I walk in to the studio with a blank page. I can’t go in there and think ‘today I am going to make a song like this.’
“On the day that I walked in the studio that’s what I was feeling that day and I thought that it would be important that I lead with that song as it would set the tone for my album.”