Anthony Joshua Is The New Face Of Hugo Boss’s Stretch Tailoring Line
With the physique of a stacked comic-book superhero, the reigning WBA, IBF, WBO and IBO heavyweight champion has a tricky relationship with tailoring. Standing 6’6” tall and with 17-inch biceps, finding a suit that not only fits but also looks good is no easy task. After being dressed by the Boss team for the GQ Men Of The Year Awards, Joshua built a close relationship with the label and has just been announced as the new face of the Boss Stretch Tailoring campaign. Here, the 28-year-old two-time GQ Sportsman Of The Year tells us exclusively how he achieves his winning appearance…
Men should go for tailored. Style isn’t about how expensive your clothing is. It is about how it fits. You can buy the most expensive garments and, sure, they might fit you well, but get something cheaper and tailored and it’ll look just as good.
Red carpet means black-tie. A decent black suit will catch the light, showing the detail on the blazer, so you don’t need to go bright or bold to make an impression. As an athlete, it’s good to be understated, but still have a concept of elegance. Also, I never go to an event dressed like I’m about to walk into the office. That’s an important rule to follow.
I don’t wear skinny jeans. They look like leggings. I am just too big.
David Beckham is my style icon. End of. He can cross over from school run to royal wedding with such ease. Beckham’s style has always been very daring, but great – he wore that sarong, didn’t he?
For formal occasions, a suit is optional. If GQ had an evening get-together, I might wear one with an open shirt and no tie. Or I might just put on a pair of nice trainers with Boss jeans and a T-shirt.
I have always been a big fan of Hugo Boss. When I was young, everyone wanted the boxers. The label worked on Rocky IV and then with Wladamir Klitschko, so it has a long relationship with boxing. I worked with the team for the MOTY Awards and now they’ve got this new line of stretch tailoring that works so well for me. I am gassed that they chose to work with me.
All labels start somewhere. Labels such as Louis Vuitton and Gucci all came from somewhere and look where they are now. I think what Skepta is doing is remarkable. His streetwear brand shows he is more than a musician – he’s an entrepreneur with an eye for fashion.
Size matters. I am a 40-inch waist and 36-inch leg, so I can’t just walk into any shop. All of my jeans are from Boss, I love Zara for basics and John Smedley for knitwear, and I wear a lot of Tinie Tempah’s What We Wear. Now and again I’ll splash out – I recently bought some Gucci T-shirts. I tend to spend more on footwear. I love a good Louboutin trainer and for Chelsea boots and slip-on shoes, it’s Bottega Veneta.
I have a strict grooming regime. I shower when I wake up, after sport and before I get into bed. My main grooming accessory is a tongue scraper – you’d be surprised by the gunk on that thing! I wash my face with honey soap and a little witch-hazel, followed by tea-tree and blackseed oil. It is not easy to maintain these looks, especially being a single man! I am at that funny age – I cater to both older and younger women.
Read the full interview in our September issue, out Thursday 2 August. Download the Riz Ahmed issue of GQ now