Lauryn Hill Designs New Woolrich Collection, Stars in Campaign
Ms. Lauryn Hill has teamed up with American outdoor apparel brand Woolwich to design a capsule collection. For their autumn/winter 2018 campaign “American Soul Since 1830,” Hill is the star as well as a designer. She created custom pieces for a capsule collection, such as the Silverton Coat with The Miseducation of Lauryn Hill album art screen-printed on it. For the campaign video, she visited New York City’s Washington Heights, as well as the Harlem theater where she shot the video for “Doo Wop (That Thing).” Watch the clip, which features Hill performing a stripped-down rendition of “Ex-Factor,” below.
Hill collaborated with the brand on reworked pieces for the series, which feature embellishments like heavy beading and screen-printed imagery of her face and “Miseducation” on parkas and pea coats. According to British Vogue, Hill herself produced 30 sketches for jacket designs alone, drawing on her own decades-long experience designing and customizing her own wardrobe.
“Lauryn Hill does what Lauryn Hill wants to do,” Ottenberg told the magazine. “She marches to her own beat, and with this project she got to completely show her instincts as a creator. So much of her vibe is in the pictures, it’s so cool.