‘You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it! ‘This isn’t about my personal feelings, cause I don’t have much of them… but all the women, children and men that have been victims of domestic violence in the past and especially the ones who haven’t made it out yet…you let us down! ‘Shame on you.
Throw the whole app-ology away.’ The controversial ‘Would You Rather’ question sparked outrage among the app’s users, with Chelsea Clinton calling the advert ‘awful’ on Twitter.
It was also revealed the app goes through a rigorous approval process for all its advertising, which made the whole thing even worse – who on earth thought this was appropriate? A spokesperson from Snapchat told Metro.co.uk:
‘This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. ‘We are investigating how that happened so that we can make sure it never happens again.’ The company’s official advertising policy says: ‘All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason.